Privacy Policy

This policy describes how Blowfishshoes.com collects, uses, and shares personal information. Blowfishshoes.com is wholly owned by Blowfish LLC. You can jump to particular topics by going to the headings below:

Types Of Information We Collect

The following provides examples of the type of information that we collect from you and how we use that information.

  • Wholesale Partner Information: We collect your name and contact information including email and postal address, website information, store information, and location information when you inquire about potential wholesale partnership.
  • Demographic and Location Information: We may collect information such as your age or location.
  • Email Interconnectivity: If you receive email from us, we use certain tools to capture data related to when you open our message, click on any links or banners it contains and make purchases.
  • Employment: If you apply for a job posting, or become an employee, we collect information necessary to process your application or to retain you as an employee. This may include, among other things, your Social Security Number.
  • Feedback/Support: If you provide us feedback or contact us for support we will collect your name and e-mail address, as well as any other content that you send to us, in order to reply.
  • Mailing List: When you sign up for one of our mailing lists we may collect your email address or postal address, name, birthdate, shoe size, and location information.
  • Mobile Device: We may collect information from your mobile device such as unique identifying information that is sent from your device when visiting our website.
  • Order Placement : We may collect your name, billing address, shipping address, e-mail address, phone number, and payment card information when you place an order.
  • Partner Promotion: We may collect information that you provide as part of a co-branded promotion with another company.
  • Surveys: When you participate in a survey or contest we may collect information that you provide through that process. If the survey is provided by a third party, the third party’s privacy policy applies to the collection, use, and disclosure of your information.
  • Sweepstakes/Contests: When you participate in a sweepstakes or contest, we collect information that you provide through that process which may include your contact information to notify you if you are selected.
  • Third Party Tracking: We participate in behavior-based advertising. This means that a third party may use technology (e.g., a cookie) to collect information about your use of our website so that they can provide advertising about products and services tailored to your interests. That advertising may appear either on our websites, or on other websites. You can opt-out of receiving advertising based upon your browsing behavior from some network advertising companies by going to the Network Advertising Initiative and the Digital Advertising Alliance websites, although to completely prevent advertising based upon your browsing behavior you should also disable the cookies on your browser.
  • Web logs: We may collect information from you, including your browser type, operating system, Internet Protocol (IP) address (a number that is automatically assigned to a computer when the Internet is used), domain name, click-activity, referring website, and/or a date/time stamp for your visit.
  • Cookies and first party tracking: We may use cookies and clear GIFs. “Cookies” are small pieces of information that a website sends to a computer’s hard drive while a web site is viewed. We may use both session cookies (which expire once a web browser is closed) and persistent cookies (which stay on a device until deleted). Among other things, cookies allow us to provide a more personal and interactive experience and to improve our marketing efforts. Persistent cookies may be removed by following instructions provided by your browser. If you choose to disable cookies some areas or features of our websites may not work properly.

In addition to the information that we collect from you directly, we may also receive information about you from other sources, including third parties, business partners, our affiliates, or publicly available sources.

Use And Processing Of Your Information

In addition to the specific situations discussed elsewhere in this policy, we use and process information in the following situations:

  • To identify you when you visit our websites.
  • To provide products and services you request or to process returns.
  • To improve our services and product offerings.
  • To streamline the checkout process.
  • To conduct analytics.
  • To respond to inquiries related to support or other requests.
  • To send marketing and promotional materials, including information relating to our products, services, sales, or promotions.
  • For internal administrative purposes, as well as to manage our relationship with you.
  • To assist in detecting security incidents, and protecting against malicious, deceptive, fraudulent, or illegal activity.

 

Sharing Of Information

In addition to the specific situations discussed elsewhere in this policy, we disclose information in the following situations:

  1. Affiliates and Acquisitions. We may share your information with our corporate affiliates (e.g., parent company, sister companies, subsidiaries, joint ventures, or other companies under common control). If another company acquires our company, business, or our assets, we will also share your information with that company, including at the negotiation stage.
  2. Other Disclosures with Your Consent. We may ask if you would like us to share your information with other unaffiliated third parties who are not described elsewhere in this policy.
  3. Other Disclosures without Your Consent. We may disclose your information in response to subpoenas, warrants, or court orders, or in connection with any legal process, or to comply with relevant laws. We may also share your information in order to establish or exercise our rights, to defend against a legal claim, to investigate, prevent, or take action regarding possible illegal activities, suspected fraud, safety of person or property, or a violation of our policies, or to comply with your request for the shipment of products to or the provision of services by a third party intermediary.
  4. Public. You may have the opportunity to post comments, or reviews, in a public forum. If you decide to submit information on these pages, that information may be publically available.
  5. Partner Promotion. We may offer contests, sweepstakes, or other promotions with third party partners. If you decide to enter a contest, sweepstakes, or promotion that is sponsored by a third party partner, the information that you provide will be shared with us and with them. Their use of your information is not governed by this privacy policy.
  6. Service Providers. We may share your information with service providers. Among other things service providers may help us to administer our website, conduct surveys, provide technical support, process payments, and assist in the fulfillment of orders.

Your Choices

You can make the following choices regarding your personal information:

  1. Promotional Emails. You may choose to provide us with your email address for the purpose of allowing us to send newsletters, surveys, offers, and other promotional materials to you as well as targeted offers from third parties. You can choose to stop receiving promotional emails by following the unsubscribe instructions in e-mails that you receive. We will remove your name from our mailing lists after receiving your request within the timeframe permitted by law; however, you may still receive mailings that had been initiated prior to your name being removed. If you decide not to receive promotional emails, we may still send you transactional communications such as messages related to your account, order fulfillment, product ratings, or other service-related communications.
  2. Promotional Mailings. If at any time you do not want to receive offers and/or promotional mailings from us, you can remove yourself from our mailing lists by emailing us at marketing1@blowfishshoe.com or calling us at (310) 566-5700. Please note that our mailings are prepared in advance of their being sent. Although we will remove your name from our mailing list after receiving your request, you may still receive mailings from us that had been initiated prior to your name being removed.
  3. Changes To Your Personal Information. We rely on you to update and correct your personal information. Our website allows you to modify or delete your account profile. Note that we may keep historical information in our backup files as permitted by law.
  4. Deletion Of Your Personal Information Typically we retain your personal information for the period necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. We may decide to delete your information if we believe the data is incomplete, inaccurate, or that our continued storage and use is contrary to our obligations to other individuals or third parties. When we delete information, it will be removed from our active database, but it may remain in archives where it is not practical or possible to delete it. In addition, we may keep your personal information as needed to comply with our legal obligations, resolve disputes, and/or enforce any of our agreements.
  5. Revocation of Consent. We rely on the processing of personal information that you provide. Therefore, if you revoke your consent for the processing of personal information then we may no longer be able to provide you services. In some cases, we may limit or deny your request to revoke consent if the law permits or requires us to do so, or if we are unable to adequately verify your identity.
  6. Access To Your Personal Information. If required by law, upon request, we will grant reasonable access to the personal information that we have about you.
  7. Online Tracking. We do not currently recognize automated browser signals regarding tracking mechanisms, which may include “Do Not Track” instructions.

CALIFORNIA PRIVACY RIGHTS

Shine the Light Inquiry. California residents may be entitled to ask us for a notice describing what categories of personal information (if any) we share with third parties or affiliates for direct marketing. If you would like a copy of such notice, please submit a written request to us as described in the “Contact Information” section below and indicate that you are a California resident making a “California Shine the Light” inquiry.

Online Erasure Request for Minors. If you are a California resident under the age of 18 and a registered user of this site, you may request and obtain removal of content or information you have publicly posted. To make such a request, please submit a written request to us as described in the “Contact Information” section below and indicate that you are a California resident making a “California Online Erasure” request. Please be aware that such a request does not ensure complete removal of the content or information you have posted, and there may be circumstance in which the law does not require or permit removal.

California Consumer Privacy Act. If you are a resident of California, you have specific rights regarding your personal information. This section describes your CCPA rights and explains how to exercise those rights.

Access Request Rights

You have the right to request that we disclose to you certain information about our collection and use of your personal information over the past 12 months. If we receive and confirm a verifiable consumer request from you, and as required by law, we will disclose to you:

  • The categories of personal information we collected about you.
  • The categories of sources from which we collected the personal information about you.
  • Our business or commercial purpose for collecting or selling that personal information.
  • The categories of third parties with whom we share that personal information.
  • The right to know (individually) the specific pieces of personal information we collected about you (also called a data portability request).

 

Deletion Request Rights

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. If we receive and confirm a verifiable consumer request from you, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.

We may deny your deletion request if retaining the information is necessary for us or our service providers to:

  1. Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
  2. Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
  3. Debug products to identify and repair errors that impair existing intended functionality.
  4. Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
  5. Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.).
  6. Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
  7. Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
  8. Comply with a legal obligation.
  9. Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

 

Exercising Access, Data Portability, and Deletion Rights

To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by either:

  • Emailing us at ccpa@caleres.com
  • Calling us at 877-725-6934 and indicating you have a CCPA request.

Note that, as required by law, we will require you to prove your identity.We may verify identity by phone call or email. Depending on your request, we will ask for information such as your name, the last item you purchased from us, or the date of your last purchase from us. We may also ask you to provide a signed declaration confirming your identity.

In some circumstances, you may designate an authorized agent to submit requests to exercise certain privacy rights on your behalf.We will require verification that you provided the authorized agent permission to make a request on your behalf.You must provide us with a copy of the signed permission you have given to the authorized agent to submit the request on your behalf and verify your own identity directly with us.

If you are an authorized agent submitting a request on behalf of an individual you must attach a copy of the following information to the request:

  1. A completed Authorized Agent Designation Form indicating that you have authorization to act on the consumer’s behalf.
  2. If you are a business, proof that you are registered with the Secretary of State to conduct business in California.

If we do not receive both pieces of information, the request will be denied.

We collect the following categories of personal information: Identifiers; payment information; characteristics of protected classifications under California or federal law; commercial information; professional or employment information; internet or other similar electronic network activity information; geolocation data; audio, electronic or visual information, inferences drawn from other personal information.

We disclose the following categories of personal information for a business purpose:

  • Identifiers: We may disclose this information to our service providers, product and service fulfillment companies, internet service providers, advertising networks, social networks, payment processors and financial institutions, data analytics providers, and government entities as required by law.
  • Characteristics of protected classifications under California or federal law: We may disclose this information to our service providers, payment processors and financial institutions, and government entities as required by law.
  • Commercial information: We may disclose this information to our service providers, product and service fulfillment companies, advertising networks, social networks, payment processors and financial institutions, data analytics providers, and government entities as required by law.
  • Professional or employment information: We may disclose this information to our service providers and government entities as required by law.
  • Internet or other similar electronic network activity information: We may disclose this information to our service providers, product and service fulfillment companies, internet service providers, advertising networks, social networks, payment processors and financial institutions, data analytics providers, and government entities as required by law.
  • Geolocation data: We may disclose this information to our service providers, internet service providers, advertising networks, social networks, data analytics providers, and government entities as required by law.
  • Audio, electronic or visual information: We may disclose this information to our service providers and government entities as required by law.
  • Inferences drawn from other personal information: We may disclose this information to our service providers, advertising networks, social networks, data analytics providers, and government entities as required by law.

We disclose your personal information for a business purpose to the following categories of third parties: our affiliates; service providers; third parties to whom you or your agents authorize us to disclose your personal information in connection with products or services we provide to you.

Non-Discrimination

We will not discriminate against you for exercising any of your CCPA rights.

NEVADA RESIDENTS

Nevada law allows Nevada residents to opt-out of the sale of certain types of personal information. We do not currently sell personal information as defined in the Nevada law. However, if you are a Nevada resident, you still may submit a verified request to opt-out of sales and we will record your instructions and incorporate them in the future if our policy changes. Opt-out requests may be sent to marketing1@blowfishshoe.com.

How We Protect Personal Information

No method of transmission over the Internet, or method of electronic storage, is fully secure. While we use reasonable efforts to protect your personal information from unauthorized access, use, or disclosure, we cannot guarantee the security of your personal information. In the event that we are required by law to inform you of any unauthorized access to your personal information we may notify you electronically, in writing, or by telephone, if permitted to do so by law.

If you create an account, you will be prompted to create a password. You are responsible for maintaining the confidentiality of your password, and you are responsible for any access to or use of your account by someone else that has obtained your password, whether or not such access or use has been authorized by you. You should notify us of any unauthorized use of your password or account.

Miscellaneous

The following additional information relates to our privacy practices:

  • Transmission Of Information To Other Countries. If you are a customer located outside of the United States, please be aware that your information may be processed in the United States, where privacy laws may be less stringent than the laws in your country. By submitting your personal information to us you agree to the transfer, storage and processing of your information in a country other than your country of residence including, but not necessarily limited to, the United States.
  • Third Party Applications/Websites. We have no control over the privacy practices of websites or applications that we do not own.
  • Children. Blowfishshoes.com is not targeted to children. We do not knowingly request information from anyone under the age of 13 without parental consent.
  • Changes To This Privacy Policy.  We may change our privacy policy and practices over time.To the extent that our policy changes in a material way, the policy that was in place at the time that you submitted personal information to us will generally govern that information unless we receive your consent to the new privacy policy.Our privacy policy includes an “effective” and “last updated” date. The effective date refers to the date that the current version took effect. The last updated date refers to the date that the current version was last substantively modified.
  • Accessibility. If you need assistance accessing this notice, please contact us by email at marketing1@blowfishshoe.com or by phone:(310) 566-5700.

Contact Information

If you have any questions, comments, or complaints concerning our privacy practices please contact us at the appropriate address below. We will attempt to respond to your requests and to provide you with additional privacy-related information.

For customers in the United States:

U.S. by email:

Contact us by emailing marketing1@blowfishshoe.com

U.S. by phone:

(310) 566-5700

U.S. by mail:

Blowfish, LLC

6160 Bristol Pkwy #100
Culver City, CA 90230

If you are not satisfied with our response, and are in the European Union, you may have a right to file a complaint with your local supervisory authority.

Last Revised: September 25, 2020

Effective: September 25, 2020

You may download the complete privacy policy HERE.